If the President is the face of an administration, his press secretary is the voice.
In the past 80 years, since President Hoover first appointed George Akerson the official Press Secretary to the president, the role has become one of the most important in the White House.
“The press secretary is a reflection of the President,” said Martha Joynt Kumar, director of the White House Transition Project at Towson University. “You rely on his press person to provide information that will reflect his views and the temperature of his thinking.”

BIO: Robert Gibbs was named President Obama’s press secretary in November 2008, after serving as communications director during Obama’s tenure as a U.S. Senator and his 2008 presidential campaign. He has worked with Obama since 2004, after serving as press secretary for John Kerry’s 2004 presidential campaign. A graduate of North Carolina State University, Gibbs did serve as communications director for the Democratic Senatorial Campaign Committee. Gibbs has been credited with guiding Obama through the then-senator’s first years and molding his rise on the national scene.

President-elect Barack Obama as expected has named Robert Gibbs to be White House press secretary. Gibbs had worked as Obama's senate communication director and was a senior adviser in the presidential campaign.

The president-elect is holding his second news conference since the election Monday afternoon. He is expected to name New York Federal Reserve Bank President Timothy Geithner as Treasury secretary, along with other members of his economic team, The Washington Post reported.